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What Makes Burton Snowboarding Gear Stand Out?

If you’re a snowboarder, you’ve probably heard of Burton. Founded in 1977 by Jake Burton, the company has been at the forefront of the snowboarding industry for over 40 years. It’s hard to miss the recognizable logo on gear, apparel, and accessories at resorts all around the world. But what is it that makes Burton snowboarding gear stand out from the rest?

Design and Innovation

Burton has always been at the forefront of snowboarding innovation. From the company’s beginnings in a Vermont barn, Jake Burton has been fostering a culture of creativity and ingenuity. Burton has consistently been pushing the envelope in terms of design and technology with their boards, boots, bindings, and apparel. Their cutting-edge gear is precisely what has aided the company in dominating an industry that has undergone substantial changes since they started.

Burton has always committed to improving its products’ durability and functionality while advancing the designs on all types of gear – boards, bindings, boots, apparel, backpacks, luggage, and accessories. Burton products are no longer limited to snowboarding equipment, as the brand has evolved into a complete lifestyle brand. CBD products, camping equipment, and even luggage items are now part of the Burton line.

The Burton Genie Snowboard is an excellent example of Burton’s innovative designs. It is a board aimed at beginner and intermediate riders who are looking for a forgiving, easy-to-ride board to help them progress. The board has a unique shape and construction that gives riders improved control, balance, and turns easier. Burton uses the latest technology in their board constructions with the newest models featuring Carbon Highlights, Frostbite Edges, Side Effects, and other cutting-edge features.

Quality and Durability

One of Burton’s principal philosophies has been a commitment to quality and durability. Every single product under the Burton wing undergoes extensive and rigorous testing before ever making it to production. With top-of-the-line gear, snowboarding apparel, and accessories, riders can count on Burton to deliver products that will last them numerous seasons.

Every product that bears the Burton name has gone through a stringent quality control process. Burton’s dedication to quality and durability enables snowboarders to concentrate on riding instead of their equipment’s performance. With that, you can expect smooth rides, superior control, and endless fun without worrying about shredding gear.

Burton’s commitment to quality and durability make sense from an environmental perspective as well. Landfill waste from low-quality gear is minimized, and less raw materials are consumed over time. Products that last more than one season are good for the environment and your pockets’ bottom line.

Community engagement

Another crucial aspect that makes Burton stand out from the pack is the company’s approach to engaging its community. Burton has been instrumental in growing the snowboarding community and has always found ways to give back. The Burton US Open and its many offshoot events are just examples of how Burton helps develop snowboarders from around the globe. The Burton “Learn to Ride” program has helped teach thousands of children the sport and sparked a passion for snowboarding that will last a lifetime. This through its charity arm under the Burton Family Foundation.

Burton’s community involvement philosophy extends past the sport of snowboarding. The company is devoted to sustainability, and their sustainability efforts align with Vail Resorts’ sustainability roadmap, encouraging snowboarders worldwide to become more eco-conscious and responsible.

Price Point

Burton’s snowboarding gear can be pricier than other brands. However, the investment up-front is worth the durability and top-of-the-line design. Furthermore, Burton typically offers a variety of price point options within their product lines, which is an excellent driving force in snowboarder gear sales because it provides a quality product at every budget level.

While you might pay a premium price for a Burton snowboard, you can rest assured that you’ll have a board that is best suited for your riding style. Burton offers freestyle, powder, and all-mountain boards in all shapes and sizes, designed for every skill level. Whatever style you choose, you can be sure that you are getting one of the best quality snowboarding gear on the market in terms of design and durability.

Final Thoughts

Burton snowboarding gear has been the gold standard in the industry for over 40 years. Their innovative designs, top-notch durability, community involvement, and price-points make them far superior to other brands. When it comes to snowboarding gear, you want to invest in the best product that can last you for a reasonable amount of time, and that’s where Burton comes in. Whether you’re just starting out in the sport or an experienced rider, Burton offers a range of gear that can suit your needs. All Burton snowboarding gear has gone through extensive testing, so you can concentrate on shredding the slopes instead of worrying about the quality of your gear.

So, if you want the best in snowboarding gear, choose Burton. Your seasons won’t be complete without it.

Image Credit: Pexels